Google Analytics provides a massive amount of information about visitors to your site, but it can be a bit overwhelming to wade through the statistics and know what to do with them. With our busy lives, many of us rarely get beyond looking at the basic figures of how many people came to our site, where they came from, and what pages they looked at.

Stephen Cronin gave us some practical Google Analytics tips on what to look for, and more importantly, what we can do with that information to improve our site’s performance.